About us

The birth of Home Deluxe: a vision that becomes reality

A vision began many years ago in the picturesque landscapes of East Westphalia. Born from the endeavours of a visionary founder, Home Deluxe strives to make the home a place of luxury and relaxation. Inspired by the idea that quality should be accessible to everyone, Home Deluxe's journey began in 2008 and what started as a humble beginning at a desk in a parent's home has grown into a thriving business reaching millions of homes around the world.

Our mission is to offer exclusive home and garden solutions that enrich the lives of our customers. From high-quality furniture to stylish decorative items, we strive to add a unique touch to every home. Our roots are deeply rooted in the region and we are proud to be an important part of the community.

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Low prices, high quality

The founding of Home Deluxe in 2008 was the result of a clear vision: luxury home solutions such as luxury shower temples, saunas and massage chairs should be affordable for everyone. This combination of affordable luxury and unrivalled quality is still at the heart of Home Deluxe today and drives us to continue pursuing our mission.

A vision for the future

Home Deluxe was born from the vision of making exclusive home and garden solutions accessible to everyone. Our founder dreamed of no longer reserving luxury and quality for a privileged elite, but making them affordable for everyone who wants to transform their home into an oasis of well-being.

The transport revolution

Through continuous innovation and a relentless pursuit of perfection, Home Deluxe quickly established itself as an expert in the transport of heavy furniture. By introducing new shipping methods and optimising logistical processes, the company was able to offer its customers an unprecedented level of efficiency.

Expansive development

Since our foundation in 2008, we at Home Deluxe have experienced a steady and expansive development. Through continuous innovation and the development of new markets, we have broadened our product range and continuously expanded our reach. Every step of the way, we remain true to our principles of low prices and high quality.

Online and location business

At Home Deluxe, we believe in the synergy between online and brick-and-mortar business. While we offer our customers access to our wide range of products online, our brick-and-mortar shops create a personalised shopping experience. Our strategy is to open stores across Germany to be even closer to our customers.

High-quality furniture for everyone

Home Deluxe offers a diverse selection of high-quality furniture that is accessible to everyone. Our range includes furniture that meets the highest quality standards and enriches your living space. Regardless of budget or furnishing style, customers will find the right furniture, from timeless classics to modern designs.

Our company history
as a timeline

2008

2008

Foundation of the company Home Deluxe Systeme

At the age of just 23 and with a vision that drives him, Alexander Thoss founds the company Home Deluxe Systeme. From a desk in his parents' living room in Lübbecke, East Westphalia, he begins to realise his ideas and passion for high-quality household solutions. In the midst of a family environment and with unbridled enthusiasm, he laid the foundations for a company focussed on making every customer's home a place of comfort and elegance. This humble beginning will soon pave the way for a success story based on quality, innovation and personal commitment.
2010

2010

Office and warehouse in Nettelstedt

In 2010, Home Deluxe Systeme reaches an important milestone: it moves into its first company building. An office with a small warehouse is built in Nettelstedt, offering space for around 10 products. From this new location, Home Deluxe Systeme drives forward its mission to offer high-quality and innovative solutions for the home.

Founder Alexander Thoss assembles a team of long-standing friends who contribute their expertise and passion - including in the field of IT - and together lay the foundations for the company's success.
2011

2011

Alswede site is acquired

Home Deluxe Systeme acquires the Alswede site in 2011. Alexander Thoss buys a plot of land and building that was previously used as a building materials retailer. This investment provides sufficient space to expand the range for wellness, spa, bathroom and garden and ensures that there is enough storage capacity to supply customers more quickly. This strategic move consolidates the company's position as a reliable provider of high-quality household solutions and strengthens its growth prospects.
2012

2012

Change of name to Home Deluxe GmbH

Home Deluxe takes an important step in 2012:
The change of name to Home Deluxe GmbH not only marks a milestone in the company's development, but also the first change to the company logo. This underlines the company's ongoing growth and professionalisation as it further consolidates its position in the market and prepares for future expansion and partnerships.
2014

2014

B2B business starts with Otto and Netto

2014 marks the start of Home Deluxe's B2B business in online retail, with major partnerships being forged with industry giants such as Otto and Netto. These strategic collaborations allow the company to further diversify its product offering and strengthen its presence in the market. By working with prominent online platforms, Home Deluxe is consolidating its position as a leading provider of high-quality home & garden products and paving the way for further growth and success.
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2019

2019

Logistics centre in Löhne

In 2019, Home Deluxe set an important milestone in its development when the company opened a modern logistics centre in Löhne. With an impressive area of almost 50,000 square metres, this centre marks a significant step in the company's logistics and supply chain.
2020

2020

Expansion and new administration centre in Bad Holzhausen

Home Deluxe reaches another milestone in 2020: a 35,000 square metre site is acquired in Bad Holzhausen, which will serve as the new location for logistics and administration. This will be the company's central hub, from which all operational and administrative processes will be coordinated. By relocating the administration to Bad Holzhausen, Alexander Thoss lays the foundation for even more efficient management of the growing company and at the same time sets an example for the continuous expansion of Home Deluxe.
2021

2021

Partnership with Mick Schumacher's Haas team

In 2021, Home Deluxe is expanding its horizons and entering the world of motorsport. Through an exciting partnership with the Haas Team, represented by Formula 1 star Mick Schumacher, the company is emphasising its values of performance and precision. This collaboration symbolises not only our commitment to excellence, but also our passion for innovation and dynamism, which is reflected in every aspect of our business. The sponsorship of the Haas team combines the elegance and performance of Formula 1 with Home Deluxe's vision of enriching our customers' everyday lives through the highest standards and cutting-edge design.
2021

2021

Opening of the first store in Minden

In 2021, Home Deluxe is taking another important step in its company history: the opening of its first own store in Minden. Right in the heart of the city, this flagship store offers a spacious space where customers can experience Home Deluxe's high-quality products up close for the first time. Alexander Thoss is thus not only creating a new place for direct customer contact, but also a stage to bring the company's vision - luxury and comfort for every home - to life. The store in Minden marks the beginning of a new era of customer loyalty and demonstrates the continuous growth and anchoring of the brand in the region.
2022

2022

Sponsoring the Home Deluxe Arena of SC Paderborn 07

In 2022, Home Deluxe is making a strong statement of local support and commitment to sport by elevating SC Paderborn 07's stadium to the Home Deluxe Arena. This significant partnership reflects our values of community and support, while bringing our passion for excellence and innovation to the big stage of football. By sponsoring the Home Deluxe Arena, we are not only strengthening our connection to the region, but also fostering excitement and cohesion among fans. This collaboration is an expression of our belief in team spirit and quality - qualities that guide us both in sport and in everyday life.
2022

2022

Opening of the store in Paderborn

In 2022, Home Deluxe is continuing its expansion and opening another flagship store in Paderborn. In a central location, customers can experience the company's exclusive product range in a spacious exhibition area. This local presence is also reflected in the sponsorship of the Home Deluxe Arena, the football stadium of SC Paderborn. Through this commitment and the store opening, Alexander Thoss is strengthening the brand's presence in the region and bringing the vision of luxury and comfort for every home even closer to local people.

Our locationsin the overviewt

Home Deluxe is represented at several locations in Germany, each of which plays an important role in our company. Each location contributes significantly to our joint success with its individual strength and focus.

Bad Holzhausen Administration
Our location in Bad Holzhausen is the centrepiece of our administration. Here, dedicated teams ensure smooth processes and support the strategic development of Home Deluxe.
Logistics centre Löhne
Our logistics centre in Löhne is the hub for the efficient processing of our goods flows. From here, we coordinate the fast and reliable delivery of our products.
Location Alswede
The origins of Home Deluxe lie in Alswede. The company headquarters combines tradition and innovation in a dynamic environment.
Office Düsseldorf
Our location in Düsseldorf is the creative centre of Home Deluxe. In this vibrant metropolis, we develop innovative ideas and provide strategic impetus.
Outdoor Showroom Bad Holzhausen
In our outdoor showroom in Bad Holzhausen, you can experience our products in a natural setting. Discover garden furniture, saunas and more - perfectly staged to inspire you for your home.
Start your career now Do you have what it takes? Very good, because we are always looking for good people. Check out our career portal. to the career portal

Our stores in the overview

Our flagship stores are more than just salesrooms - they embody the Home Deluxe brand in all its splendour. Here, our customers experience first-hand the quality and innovation that characterise our products.

Store Minden
Our flagship store in Minden is the ideal place to experience the world of Home Deluxe up close. Discover our exclusive products and get expert advice from our team.
Store Paderborn
Visit our flagship store in Paderborn and experience the innovation and quality of Home Deluxe up close. Discover our exclusive products and get advice from our experienced team.
Store Lübbecke
Visit our flagship store in Paderborn and experience the innovation and quality of Home Deluxe up close. Discover our exclusive products and get advice from our experienced team.
Coming soon! The next stores will open soon! Learn more

More about our stores

Overview of our sponsorshipsHome Deluxe is involved in a wide range of sponsorship activities that span various sports and events. From the Bundesliga to volleyball and handball to Formula 1, we support events and teams that share our passion for sports and competition. We are particularly proud of the Home Deluxe Arena in Paderborn, the home ground of Bundesliga second division club SC Paderborn, and we are grateful to be a part of this exciting world of sport.